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Company’s marketing material used to unify a marketing message. (logo, business cards, envelopes, magazine ads, website, etc.) (Corporate Identity)
Stands for “Cyan, Magenta, Yellow and blacK.” Four ink colors that can mix together to create any color. Combination Logo: A logo design that combines an icon with the actual text of the company being represented by the logo.
When two ink colors are used in the reproduction of an image.
A set of type of one particular face and size. i.e. Helvetica, Times, Arial Glyph A letter or symbol that stands for something.
A person or thing regarded as a representative symbol to represent your company.
A symbol or other design adopted by an organization to identify its products or company.
The part of a drawing that is empty.
The industry-standard way to ensure that colors are reproduced in the expected way. They are pre-mixed in exact proportions of CMYK.
Stands for “Red, Green, Blue.” RGB is the color language used by computer monitors and digital cameras.Sans
Typefaces that do not have serifs, or small strokes that are at the end of the main strokes.
A kind of typeface that mimics handwriting in any form.
A way to identify typefaces that have small strokes that are at the end of the main strokes that identify serif typefaces.
A document that sets out the ground rules to follow with a logo so that the business’ corporate identity system is adhered to.
Printed characters or letters.
Images that are composed of line segments determined by mathematical formulas. Vector images can be resized to any size without loss of quality.
Tagline: (Slogan, Motto)
A catchphrase or slogan, especially as used in advertising.
The style and appearance of printed matter.