I could go either way with QR codes. I’ve used them in the past. I’ve been know to click on one here or there. QR Code is short for Quick Response Code. It’s a code that you scan with your mobile device that turns your printed material into digital. I actually scanned one today for a chance to win free coffee all year, that’s right, I’m a caffeine junky.
Let’s go over different ways they can work.
If you’re browsing for wine at your local winery you may want more information on the vintage. Many wineries have used QR Codes on their bottles, a quick scan and you can learn all about your favorite wine.
2. Car Signage
We have a qr code on the Chautauqua Wedding Mobile. If you see it in a parking lot a quick scan will take you to an online form to enter one of our give aways
3. Manuals / Instructions
Have a complicated product? Have a QR code take you to a video to show you how the piece goes together.
Realtor’s can put a QR code on a for sale sign or flyer. A virtual tour of the listing will provide more to a boring for sale sign.
5. Print Ads
Have a specific page on your site the QR code is directed to. This can also help you determine how useful and productive you’re ad is by giving you a way to check your analytics.
How about a QR code on your invoice for a customer feedback form on your site with a special offer after filling out the form
7. Price Tags
Allows you to take the customer to a spec page or allow them to buy online and have it delivered to their home.
8. Business Cards
A code could take them right to an about you section on your site.
9. Promote an event
Place it on a brochure or invitation and have it go right to their calendar
10. Brick and Mortar Sign
Place a QR code that says like us on facebook at your checkout to help grow your fans.
QR No Nos
1. Don’t put a QR code on your website or facebook page.
I’ve seen this lately and it makes no sense! A regular old link does the trick. Who surfs the internet and says ohhh yeah let me use my phone to scan the screen. Your mouse will do the trick for you or your finger. Don’t put an extra step of scanning a code, Quick Response does not mean adding an extra step! MAKES NO SENSE!!
I’m not sure how fast you are with your phone. I surely can’t scan a qr code with my phone driving 70 mph.
3. Be Aware of your Target Audience
If your clientele isn’t tech savvy. Why bother? Only your techies are going to know what to do with it and have the right app to scan it.